Video Sales Letters are powerful instruments that can help financial planners introduce their products to potential clients. They have been around for long and you must have most likely come across a bunch of them already – you only need to have a TV and watch adverts. They …
LinkedIn is an awesome tool to acquire new leads. The tools it provides allow their users to easily establish important connections with relevant players in their industry. If you are not generating leads via LinkedIn marketing you should. In this contribution we will be addressing how this can …
In financial marketing answering a number of core questions is the starting point for any digital marketing plan: who we are/what’s the brand identity, who are our competitors, what kind of products or services do we want to sell, what our core differentiation is, to whom do we …
I just got this message today in my inbox and I am really keen to share it. It was from a good friend of mine who is seeking advice on how to start his startup company. He always had this real entrepreneurial spirit and he is really into …
Digital marketing has transformed the way we promote and leverage income in businesses. It used to be the case that we either had a phone and we would call people to book appointments. Or we would rent a shop and wait for customers to come to us through …
Seth Godin, one of the most important digital marketing gurus and academics, once said that “people do not buy goods & services. They buy relations, stories & magic”. Well if you are really into academic research – and you need to prove your point against a bunch of …
Video Sales Letters are powerful instruments that can help financial planners introduce their products to potential clients. They have been around for long and you must have most likely come across a bunch of them already – you only need to have a TV and watch adverts. They …
If you are a financial advisor and you are aware of the importance of digital marketing for your business, you may have asked yourself already this question: how can I generate content ideas that are useful and relevant? You may have some idea of the importance of search …
Lead magnets can also be described as offers or hooks or “bait”. They are fundamental for any digital sales funnel – they are precisely what motivates people to join you, your brand or your company. In this article we are going to discuss what are lead magnets, what …
LinkedIn is an awesome tool to acquire new leads. The tools it provides allow their users to easily establish important connections with relevant players in their industry. If you are not generating leads via LinkedIn marketing you should. In this contribution we will be addressing how this can …
What is affecting facebook marketing in 2018 and what trends are in place that are likely to affect it in 2019? This is what we are going to answer in this blog post. Facebook marketing has been going through some important changes in recent times, changes that are …
What is SEO? What ranking factors were important in the past? What ranking factors are important today? What ranking factors will be important in the future? We will analyse this topic in this article. The Past and the Present of SEO The art of SEO as it had …
How to develop a facebook ads strategy for lead gen funnels? Lead generation services are different from e-commerce and from high-ticket services. The funnels are a bit more straight forward and if done correctly can bring incredible results for your business. In this article we will discuss the …
What is affecting facebook marketing in 2018 and what trends are in place that are likely to affect it in 2019? This is what we are going to answer in this blog post. Facebook marketing has been going through some important changes in recent times, changes that are …
Ever wondered why facebook ads are not effective? If you have, this blog post is for you. Understanding facebook ads is the art of understanding what makes this tool tick. One needs to have a clear understanding of how this tool works in order to reply to the …
