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What’s My Buyer Persona?

I just got this message today in my inbox and I am really keen to share it. It was from a good friend of mine who is seeking advice on how to start his startup company. He always had this real entrepreneurial spirit and he is really into …

Why Do People Buy?

Seth Godin, one of the most important digital marketing gurus and academics, once said that “people do not buy goods & services. They buy relations, stories & magic”. Well if you are really into academic research – and you need to prove your point against a bunch of …

Lead Magnet Fundamentals

Lead magnets can also be described as offers or hooks or “bait”. They are fundamental for any digital sales funnel – they are precisely what motivates people to join you, your brand or your company. In this article we are going to discuss what are lead magnets, what …

Past, Present and Future of SEO

What is SEO? What ranking factors were important in the past? What ranking factors are important today? What ranking factors will be important in the future? We will analyse this topic in this article. The Past and the Present of SEO The art of SEO as it had …