Author: Browsed
Continuing our journey through Kern’s “Mass Control” course it does seem to me that Kern strikes big when he discusses what he calls “Money Magnets”. The most important contribution of this course – insofar as it is developed by someone who actually makes money online and not by …
“Mass Control” is one of the most important courses in digital marketing. In it Frank Kern develops strong arguments and strategies on how to sell stuff online. The course is ridiculously long and most of the times highly confusing. And to be honest it seems to me that …
Identifying audiences are crucial for facebook ad success. If you do not select the right audiences you will fail. As simple as that. I divide audiences in two may types: people who do not know you and who you want to know, and people who do know you …
Writing the perfect facebook ad is a crucial element of a successful campaign. But is there such a thing as the perfect ad? I am afraid there is no such thing. A successful facebook ad campaign lies in finding the right people to target – audiences therefore. A …
There are three types of facebook ads funnel. To these types of facebook ads funnel correspond different types of goals as well. From warming up audiences to consolidating sales, Facebook allows users to grow their sales via a wisely constructed sales funnel. This article will address different types …
One of the most important questions any business owner needs to ask is whether he or she has the right product on offer. Among other things, having a good product is key to having a successful business. In this article I will discuss how to find the right …
Dave Chaffey is one of the first internet marketing ‘gurus’ that I read. I remember buying his books and reading them carefully. I thought, at the time, that I was reading high-quality reflections. Having spent a lot of time in academia, Chaffey fulfilled my eagerness to have an ‘intellectual’ …
Whenever you are starting a new adwords account, you need to ask yourself or your client a number of important questions that will guide you throughout this process. Here goes the full list you need to be aware of. Objectives of the client (leads, form submission, sales) What’s …
Even though there are no closed rules when it comes to these things, one can say that there are essentially two types of projects you can be engaged with when developing your adwords campaigns: lead generation based and sales-driven. Within these two types we can further subdivide them …
One fundamental step when you start thinking about optimising your adwords account is to define clearly what your goals of the campaign are. Broadly speaking you can have three goals in a campaign: to get more clicks and to achieve a conversion. There are, on the other hand, …
