Author: Browsed
Search campaigns are shown only when someone does a search. These campaigns do not show up on the Display Network. Follow these steps to create your search campaigns: Determine your Campaign settings. To create a search campaign, start by determining all of the campaign’s settings. These include, but are …
One of the most important questions you need to ask yourself when starting your adwords campaign is how much should you need to spend. In a previous article we went through the many different terminologies that are used in google adwords to assess the performance of a particular …
When setting up a google adwords campaign, one needs to start looking at metrics to understand how efficient that particular campaign is. But what are these metrics? In this article we will discuss this issue. Impressions. Impressions is the number of times our ad shows up in google. …
One of the most important distinctions in e-mail marketing is the difference that should be established between broadcast e-mail campaigns and auto-responder series. The foundations of a good strategy towards e-mail marketing should possibly start with this distinction. In this article we will discuss what the difference between …
Facebook ads are incredibly powerful tools to galvanize and increase the profits in your business. The problem is that most people do not know how to do them properly. There is lots of misinformation on the internet about facebook ads and is really difficult for those starting to …
What is SEO? What ranking factors were important in the past? What ranking factors are important today? What ranking factors will be important in the future? We will analyse this topic in this article. The Past and the Present of SEO The art of SEO as it had …
In this article we will explore a complex issue – how to develop a content strategy. Content is a relevant part of SEO and in order to build a proper content strategy a number of relevant questions need to be asked and answered. This article will explore these …
How to do keyword research is one of the most highly discussed topics in the SEO community. And because it is such a highly discussed topic a lot of confusion can also come as a result. One can say that there is a dividing line in this topic …
Keyword research can often be divided by quantitative and qualitative approaches. By quantitative approaches I mean all those that want to explore new opportunities via tools such as keyword planner, keyword.io, semrush, ahrefs. In other words, they use these tools to understand what people already searched for. Qualitative …
In an interesting article that tackles this question Matthew Woodward develops a very simple answer to this question. Indexing links in google is not a complicated process and it should be simple. Keeping in mind this statement this should be one of the quickest posts you should ever …
