Lead magnets can also be described as offers or hooks or “bait”. They are fundamental for any digital sales funnel – they are precisely what motivates people to join you, your brand or your company. In this article we are going to discuss what are lead magnets, what …

What types of e-mail marketing series are there? E-mail marketing is one of those “areas of research” in digital marketing that is full of people saying a lot of fluff about it. From affiliate marketing projects trying to sell you rubbish, to Digital Marketer and Neil Patel, everybody …