Category: Buyer’s Psychology
Seth Godin, one of the most important digital marketing gurus and academics, once said that “people do not buy goods & services. They buy relations, stories & magic”. Well if you are really into academic research – and you need to prove your point against a bunch of …
One of the most important contributions to sales and marketing was a simple piece written by David Frey some years ago. I have no idea who he was or when he wrote it. And I also do not remember who recommended it to me – probably someone when …
Continuing our journey through Kern’s “Mass Control” course it does seem to me that Kern strikes big when he discusses what he calls “Money Magnets”. The most important contribution of this course – insofar as it is developed by someone who actually makes money online and not by …
“Mass Control” is one of the most important courses in digital marketing. In it Frank Kern develops strong arguments and strategies on how to sell stuff online. The course is ridiculously long and most of the times highly confusing. And to be honest it seems to me that …
