Category: Sales Funnels

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Lead Magnet Fundamentals

Lead magnets can also be described as offers or hooks or “bait”. They are fundamental for any digital sales funnel – they are precisely what motivates people to join you, your brand or your company. In this article we are going to discuss what are lead magnets, what …

4 Types of E-Mail Marketing Series

What types of e-mail marketing series are there? E-mail marketing is one of those “areas of research” in digital marketing that is full of people saying a lot of fluff about it. From affiliate marketing projects trying to sell you rubbish, to Digital Marketer and Neil Patel, everybody …

Auto-Responder and Broadcast E-Mail Campaigns

One of the most important distinctions in e-mail marketing is the difference that should be established between broadcast e-mail campaigns and auto-responder series. The foundations of a good strategy towards e-mail marketing should possibly start with this distinction. In this article we will discuss what the difference between …