Ever wondered why facebook ads are not effective? If you have, this blog post is for you. Understanding facebook ads is the art of understanding what makes this tool tick. One needs to have a clear understanding of how this tool works in order to reply to the …

What metrics to look at to optimise your facebook ads performance? There are two forms of optimisation that every facebook ad marketer should do: optimise your campaign for clicks and understand your conversions numbers. These leads us to necessary having to look at 9 crucial metrics along the …