Author: Browsed
Video Sales Letters are powerful instruments that can help financial planners introduce their products to potential clients. They have been around for long and you must have most likely come across a bunch of them already – you only need to have a TV and watch adverts. They …
LinkedIn is an awesome tool to acquire new leads. The tools it provides allow their users to easily establish important connections with relevant players in their industry. If you are not generating leads via LinkedIn marketing you should. In this contribution we will be addressing how this can …
If you are a financial advisor and you are aware of the importance of digital marketing for your business, you may have asked yourself already this question: how can I generate content ideas that are useful and relevant? You may have some idea of the importance of search …
In financial marketing answering a number of core questions is the starting point for any digital marketing plan: who we are/what’s the brand identity, who are our competitors, what kind of products or services do we want to sell, what our core differentiation is, to whom do we …
I just got this message today in my inbox and I am really keen to share it. It was from a good friend of mine who is seeking advice on how to start his startup company. He always had this real entrepreneurial spirit and he is really into …
Digital marketing has transformed the way we promote and leverage income in businesses. It used to be the case that we either had a phone and we would call people to book appointments. Or we would rent a shop and wait for customers to come to us through …
Seth Godin, one of the most important digital marketing gurus and academics, once said that “people do not buy goods & services. They buy relations, stories & magic”. Well if you are really into academic research – and you need to prove your point against a bunch of …
Ryan Deiss is one of the most brilliant minds in Digital Marketing. Deiss and Frank Kern were the mentors I turn to after my extensive analysis of Dave Chaffey’s research on internet marketing. As I described here, reading the books and research by Chaffey from a certain stage …
Lead magnets can also be described as offers or hooks or “bait”. They are fundamental for any digital sales funnel – they are precisely what motivates people to join you, your brand or your company. In this article we are going to discuss what are lead magnets, what …
What types of e-mail marketing series are there? E-mail marketing is one of those “areas of research” in digital marketing that is full of people saying a lot of fluff about it. From affiliate marketing projects trying to sell you rubbish, to Digital Marketer and Neil Patel, everybody …
