Author: Browsed
How to develop a facebook ads strategy for lead gen funnels? Lead generation services are different from e-commerce and from high-ticket services. The funnels are a bit more straight forward and if done correctly can bring incredible results for your business. In this article we will discuss the …
What is affecting facebook marketing in 2018 and what trends are in place that are likely to affect it in 2019? This is what we are going to answer in this blog post. Facebook marketing has been going through some important changes in recent times, changes that are …
Ever wondered why facebook ads are not effective? If you have, this blog post is for you. Understanding facebook ads is the art of understanding what makes this tool tick. One needs to have a clear understanding of how this tool works in order to reply to the …
What metrics to look at to optimise your facebook ads performance? There are two forms of optimisation that every facebook ad marketer should do: optimise your campaign for clicks and understand your conversions numbers. These leads us to necessary having to look at 9 crucial metrics along the …
One of the main problems for any facebook ad marketer is to move beyond the noise and be clear about what they are doing – especially if you are selling facebook ad services. We already discussed types of facebook ads funnels, now it is time to describe facebook …
How to optimise facebook ad campaigns? The basic goal for any facebook ad campaign is to find buyer audiences that can be scaled. What we are looking is for highly efficient audiences. And see whether these audiences are really converting. Winning audiences will be subjected to scaling. But …
One of the foundational problems in any digital marketing project is to understand and define the products you have and try to better structure what you offer. This is important because you may be losing money if you do not fully understand what is your offer and associated …
One of the first things we need to do is to clarify what our products and offers are. This is one of the main foundations of digital marketing and without it we go a bit blind. Clearly understanding what our products are is fundamental not only to identify …
One of the most important contributions to sales and marketing was a simple piece written by David Frey some years ago. I have no idea who he was or when he wrote it. And I also do not remember who recommended it to me – probably someone when …
Hubspot has made a name for itself by selling what it calls an “inbound marketing” strategy. This is not the place to clearly evaluate this strategy but it is the place to evaluate one of the core components of this strategy – what they called the “buyer’s journey”. …
