Category: Adwords
Whenever you are starting a new adwords account, you need to ask yourself or your client a number of important questions that will guide you throughout this process. Here goes the full list you need to be aware of. Objectives of the client (leads, form submission, sales) What’s …
Even though there are no closed rules when it comes to these things, one can say that there are essentially two types of projects you can be engaged with when developing your adwords campaigns: lead generation based and sales-driven. Within these two types we can further subdivide them …
One fundamental step when you start thinking about optimising your adwords account is to define clearly what your goals of the campaign are. Broadly speaking you can have three goals in a campaign: to get more clicks and to achieve a conversion. There are, on the other hand, …
Search campaigns are shown only when someone does a search. These campaigns do not show up on the Display Network. Follow these steps to create your search campaigns: Determine your Campaign settings. To create a search campaign, start by determining all of the campaign’s settings. These include, but are …
One of the most important questions you need to ask yourself when starting your adwords campaign is how much should you need to spend. In a previous article we went through the many different terminologies that are used in google adwords to assess the performance of a particular …
When setting up a google adwords campaign, one needs to start looking at metrics to understand how efficient that particular campaign is. But what are these metrics? In this article we will discuss this issue. Impressions. Impressions is the number of times our ad shows up in google. …
